Digital Performance Manager

Digital Performance Manager

• High Growth Digital Marketing Agency with a Phenomenal Culture
• Professional Development & Career Growth Prospects
• Hybrid Work Environment & Amazing Benefits

  
About the Company

Join a rapidly growing digital marketing agency focused on delivering outstanding results for organisations through innovative marketing strategies.
  
Culture

The leadership is not only inspiring but deeply committed to nurturing the professional development and career growth of their team members. The business fosters a supportive and collaborative environment that thrives on agility and energy, where every contribution is recognised, valued, and rewarded. The team is dedicated and hardworking, yet also celebrate the wins along the way.

What’s on Offer

• Flexible Work Schedule: Enjoy a hybrid work model with the option to work from home on Tuesdays and Thursdays, an early 3pm finish on Fridays, and social drinks to end the week.
• Scenic Office Location: Work in our Takapuna offices, which offer stunning beach views.
• Pet-Friendly Environment: Bring your furry friend to work in our dog-friendly offices.
• Growth and Innovation: Collaborate with a forward-thinking team dedicated to your professional growth and continuous development.
• Supportive Workplace Culture: Experience a work environment that values collaboration and support.

About the role

The primary objective of this newly established role is to develop, implement, and oversee PPC campaigns for ecommerce and lead generation clients, with the goal of enhancing client retention and boosting spending.

Responsibilities

• Campaign Optimisation: Efficiently optimise and manage numerous Google Ads accounts, ensuring effective setup, monitoring, and continuous performance adjustments.
• New Campaign Setup & Campaign Management: Oversee the setup of 2-4 new client campaigns per month, managing 25-50 active campaigns based on complexity, ensuring successful execution and results.
• Lead Tracking: Manage lead tracking to ensure precise performance insights.
• Strategic Planning & Continuous Improvement: Strategic planning and execution to achieve client objectives. Strong understanding of top, middle, and bottom-of-the-funnel dynamics. Formulate and implement effective performance marketing strategies, providing actionable insights and recommendations for ongoing improvement.
• Funnel Management: Apply expertise in campaign funnels and the buyer’s journey to create and communicate comprehensive strategies that address all funnel stages.
• Platform Expertise: Demonstrate proficiency in Google Ads and Facebook Ads, with a focus on eCommerce
• Sales Mindset: Approach marketing with a sales-oriented mindset to drive conversions and achieve client goals effectively.
• Team Support: Relieve cognitive load for team members by confidently managing responsibilities and delivering results, ensuring smooth operations and effective collaboration.

About you

• Agency Experience: Current or recent experience working in a digital marketing agency environment.
• Strategic Expertise: Proven ability to create and execute long-term eCommerce strategies, with a solid grasp of all levels of the marketing funnel (top, middle, bottom).
• Campaign Funnel Knowledge: Strong understanding of campaign funnels and the purchase/lead journey, with the ability to effectively communicate strategies at all funnel stages.
• Technical Skills: Essential Proficiency in Google Analytics 4 (GA4), with a strong focus on Google Ads and Facebook Ads. Experience with LinkedIn and other digital channels is advantageous. Has ability to leverage advanced PPC tools
• Track Record: Demonstrated success in delivering results and managing multiple projects and campaigns efficiently.
• Communication Skills: Strong communication and interpersonal skills, capable of clearly articulating complex concepts and strategies to clients and team members.
• Cultural Fit: Align with the company culture, contributing positively to the team dynamics and work environment.

If you’re a talented and experienced marketing professional seeking a new challenge, please reach out to Jessica Walker on jessicaw@huntercampbell.co.nz or 0212446405.