GM – Product & Marketing

About the company:

Asmuss is a NZ owned family business that has gone from strength to strength over its hundred-year history.  They are a leader in industrial and infrastructure solutions, supplying New Zealand with high-quality steel, pipe, valve, and fitting products.  The dedicated team live by their strong values and are geared up for a growth trajectory to create a stronger New Zealand by helping customers, communities and people succeed. 

About the Role:

We are seeking a dynamic ‘General Manager – Product & Marketing’ to lead product strategy, commercial and category management initiatives, ensuring Asmuss continues to grow and innovate in a competitive market.

Reporting to the CEO, this is a strategic executive-level role for someone with proven experience shaping and executing product and marketing strategy across all industrial market segments. Proven experience aligning product and service offering with customer needs in target markets, including thorough knowledge of the four principles of marketing.  You will lead a technical team and work collaboratively with sales and supply chain leaders to strengthen the product portfolio, brand and expand market presence.

Key Responsibilities:

• Define and execute product and marketing strategies aligned with business strategic growth objectives.
• Lead category management teams to identify innovative and sustainable products that drive sales.
• Identify customer trends, market opportunities, and technology solutions to enhance customer experience.
• Mentor and develop a team of circa 6-8 direct and 12 indirect reports, fostering a high-performance culture.
• Relevant financial & commercial accountability ensuring budget targets and sales revenue goals are met.
• Oversee Asmuss’s brand positioning, marketing campaigns, and digital presence.

What We’re Looking For:

• Experience: 10 years in senior leadership roles, ideally in category/product management, sales, or marketing into industrial B2B channels.
• Industry knowledge: Background in an industrial commodity product – flow control and steel is highly desirable.
• Strategic thinker: Proven ability to develop, influence and execute category and product strategies whilst sitting on a executive leadership team.
• People leader: Strong leadership and coaching skills to develop high-performing teams.
• Customer-centric approach: Ability to build relationships with key stakeholders and drive outstanding customer experience across all market segments.
• Qualifications: Bachelor’s degree in business, marketing, or a related field (MBA preferred).

Why Join Asmuss?

• Collaborative & innovative culture – Be part of an executive team shaping the future of the industry.
• Growth & development – Opportunities to drive change, develop talent, and influence business strategy.
• Impactful leadership role – Lead a key function in a business committed to sustainable growth.

If you’re ready to take on a strategic leadership role in a well-established and forward-thinking company, we’d love to hear from you.  Get in touch with Sindy Ward with your CV for a confidential discussion about your suitability and interest. Sindyw@huntercampbell.co.nz.