Marketing and Insights Manager

25 / 01 / 2025

  • Auckland
  • Permanent / Full Time
  • Marketing / Marketing Manager

Description

About the Company:

Primepac are a well-established family business that is 100% New Zealand owned and operated.

Primepac is a leading manufacturer and distributor of industrial supplies and packaging products throughout New Zealand.  Since 1997, their mission has been to be indispensable to their customers, providing consistently impeccable service & inspiring their team.

Primepac pride themselves on working with three core values:

  • Agility: being adaptable, they have a growth mindset and always demonstrate initiative.
  • Loyalty: working with respect for all, they are reliable and consistent.
  • Team player: being selfless and putting the team first. Taking responsibility and being positive.

About the role:

The Marketing and Insights Manager will play a pivotal role in driving the strategic development of Primepac marketing initiatives through data-driven insights. 

The role will involve analysing customer behaviour, market trends, the competitive landscape and campaign performance to guide and optimise Primepac’s marketing strategy.

You will also be responsible for the day-to-day marketing activities within Primepac, including elevating the brand positioning, overseeing digital marketing and managing third-party relationships.

Key responsibilities:

  • Collate and interpret data and insights from multiple a number of different channels which can then be actioned into cost effective marketing initiatives. 
  • Track KPIs and marketing metrics, providing regular performance reviews and recommendations for optimisation.
  • Provide strategic direction, and implement end to end campaigns, including a full post-campaign analysis. 
  • Create, implement and execute go-to-market strategies.
  • Utilise SEO, SEM, email marketing, and other channels to maximise online visibility and reach the target customer base. (Platinum / Gold / Silver / SMB)
  • Keep up to date with industry trends and emerging technologies. 
  • Manage and track the marketing budget. 
  • Manage agency and third-party partnerships as required.

Key attributes

  • Bachelor’s Degree in Business, Marketing, or a related field.
  • Five+ years’ experience in a senior marketing role, preferably in-house vs agency.
  • Experience in the packaging industry would be an advantage but not mandatory.
  • Strong analytical skills to support data-driven marketing activity.
  • A solid understanding of SEO, SEM, email marketing, social media, and content marketing to help drive sales.
  • Ability to oversee the creation and management of content across multiple channels.
  • Effective communication and teamwork to collaborate with cross-functional teams, agencies, and external partners.
  • Well organised with excellent time management – with the ability to handle a complex, shifting and varied workload.

What’s in it for you?
This is your opportunity to make your mark in an organisation with exciting future growth plans. The nature of the business means you will be part of a high performing and forward-thinking team.

Primepac prioritises its people and has a range of great benefits. If you are a senior marketing professional looking for your next step, apply today! For additional information, please contact Erin Donkin on erind@huntercampbell.co.nz

  • Newly created position reporting into the Head of Marketing & eCommerce.
  • Strategic role, where strong insights and analysis experience is key.
  • North Shore offices with a competitive salary, and benefits.

Apply now

Erin Donkin
Manager, Marketing and Communications

As Manager of the Marketing and Communications team, I am excited by the challenge of building teams with top talent that delivers.  Getting the right people, in the right roles, is fundamental to the success of any business.  I take pride in my ability to understand my clients and the drivers of their success, which…

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