Marketing Director

“There is almost no limit to the potential of an organisation that recruits good people, raises them up as leaders & continually develops them.” – John Maxwell

About Hobeca

Hobeca is a market leading importer and distributor with a firmly established portfolio of ‘hero’ brands across DIY and trade channels. Known for quality, reliability and long-standing customer relationships, Hobeca operates with a relaxed yet highly professional culture, supported by strong systems and a modern working environment.
Guided by a clear set of values and a single minded purpose, helping people do a better job with the right tools. Hobeca is a forward-thinking, growth-focused business with quality at the heart of everything it does.
Following recent acquisitions, Hobeca has expanded its offering into products already well established across DIY, outdoor, hardware and gardening categories. To support the next phase of growth, the business is now seeking a high performing Marketing Director to help shape its future.
  
The Opportunity

Reporting to the Managing Director and working closely with the Sales Director, this is a senior, hands on leadership role with full ownership of Hobeca’s marketing and brand agenda.
The Marketing Director will lead and develop a high-performing team while remaining actively involved in execution. With a clear mandate to drive growth, margin and market expansion, this role will play a critical part in scaling house brands, entering new channels and expanding into offshore markets.
As a key member of the Executive Leadership Team, this role offers genuine influence across the wider business.
  
Key Responsibilities

• Lead, develop and inspire a marketing team, balancing strategic leadership with hands on delivery.
• Shape and execute Hobeca’s growth strategy in partnership with the Managing Director and Sales Director, delivering expansion across channels, categories and geographies.
• Take ownership of Hobeca’s house brands, including product development, positioning, pricing, distribution and commercial performance.
• Define category and product strategies grounded in strong market, customer and competitor insight, supported by a robust innovation pipeline.
• Deliver commercially focused marketing and communications, with a strong emphasis on digital channels, lead generation and sales enablement.
• Own pricing frameworks and margin discipline, and lead supplier selection and commercial negotiations aligned to business strategy.
• Manage the marketing budget, support internal and customer communications, and uphold strong Health & Safety and compliance standards.

  
Key Experience

• 10+ years’ senior B2B product marketing experience, ideally within an importing, wholesaling or trade-focused environment.
• Proven experience working across trade, DIY and online channels, with a strong understanding of reseller and end-user dynamics.
• Demonstrated success in developing, launching and scaling house brands with clear commercial outcomes.
• Strong commercial acumen, including pricing strategy, margin management and data-driven decision making.
• Hands-on experience delivering digital and social marketing campaigns that drive sales growth and brand awareness.
• A strategic thinker with the ability to translate strategy into practical, executable plans.
• A proven people leader, experienced in building, coaching and developing high-performing teams.
• Strong customer and stakeholder management capability, with a track record of building trusted internal and external relationships.
• Highly proactive, results-driven and resilient, with the ability to thrive in a fast-paced, evolving environment.

  
The Benefits

Hobeca values its people and proudly offers “big business benefits, without the BS.” These include:

• Flexible work options
• A fun, positive and supportive culture with regular social events
• Executive coaching and ongoing training
• Future leadership and career progression opportunities
• Competitive salary and incentives
• Health, Life and Trauma insurance
• Generous long-service benefits
• Paid study leave

What’s in it for you?

This is an exciting opportunity to join a business with bold ambitions, a clear long term strategy and a genuine commitment to developing its leaders.
The successful candidate will play a key role in shaping Hobeca’s future, contributing at an executive level while enjoying a high trust, down to earth culture that values execution, service excellence and shared success.

Apply now or a confidential contact Bethany Taplin on 021 309 136 or email bethanyt@huntercampbell.co.nz for a confidential conversation