Description
Marketing Operations Manager
About the Organisation
One of New Zealand’s most distinctive businesses. Known globally for producing official bullion under New Zealand Mint and under Agoro, creating a world-class range of licensed collectibles throughout the US, EU and APAC. Both brands hold partnerships with some of the most recognised franchises on the planet, including Marvel, Star Wars, Disney, Harry Potter, and The Lord of the Rings.
This is a business with genuine depth, a strong international profile, and a marketing team that plays a real role in supporting that reach.
About the Role
Reporting directly to the Chief Marketing Officer, this role sits at the intersection of technology, data, and marketing execution. You will design and build the marketing operating system across both Agoro and NZ Mint, ensuring the team can execute at pace, measure what matters, and scale with confidence. This is a strategic infrastructure play for someone who thinks in systems and gets their hands dirty building them.
Key Responsibilities
- Design and implement end-to-end marketing workflows across product launches, campaigns, CRM, ESP, and in-market activations for both brands
- Define and build reporting frameworks that give the CMO and marketing team clear, trusted visibility across key metrics including conversion, sell-through, and customer acquisition
- Support the development of the marketing technology ecosystem alongside the CMO and COO, including ERP, CRM, ecommerce integration, and AI.
- Identify and implement automation and AI-driven solutions to improve efficiency across content production, CRM journeys, and internal processes
- Remove bottlenecks and improve cross-functional alignment between Marketing, Product, Sales, and Operations, particularly regarding GTM.
- Build a MarTech stack capable of supporting multi-market and multi-channel growth
Key Attributes Needed
- 7+ years of experience in marketing operations, marketing technology, or a closely related discipline
- Strong stakeholder management skills, with the ability to work across Marketing, Product, Sales, Operations, and Technology
- Strong working knowledge of CRM systems, ecommerce platforms, and marketing automation tools
- Comfortable working with tools such as Confluence, Jira, AI agents, and automation platforms as part of day-to-day delivery
- Proven track record designing and implementing scalable processes and workflows
- Experience supporting or leading system implementations such as CRM, automation platforms, or digital infrastructure
Why Apply
This is a rare opportunity to build something from the ground up. You will have real ownership of the marketing operating model across two growing brands, with direct access to senior leadership and the mandate to drive meaningful change. If you are energised by infrastructure, love making complex systems run cleanly, and want to see the direct commercial impact of your work, then apply now.
Apply now or reach out to Eden McKee on edenm@huntercampbell.co.nz for a confidential discussion.
- Drive marketing operations across two ambitious brands, NZ Mint and Agoro
- Shape the tools, processes, & systems that underpin a fast-moving marketing team
- Ideal for a sharp operator who loves making complex things run cleanly
