Sales and Marketing Employment Insights: Marketing Specialist

Hunter Campbell’s Sales and Marketing Insights Series offers a comprehensive look into roles within the sector. Leveraging our specialised Sales and Marketing recruitment market knowledge, we provide valuable insights into the roles currently in demand, shedding light on market trends, salaries, and sought-after skills.

In today’s article, Eloise Braithwaite, Consultant at Hunter Campbell shares her expertise on the role of Marketing Specialist, Eloise is across a vast number of Marketing Specialist jobs in New Zealand.

What exactly does a Marketing Specialist do?

A Marketing Specialist operates at the intersection of strategy and execution, collaborating closely with Marketing Management to drive and implement effective marketing and communication strategies.

Marketing Key areas of focus include:

  1. Alignment with Sales Objectives

Collaborating with Business Development teams and aligning marketing efforts with sales objectives, Marketing Specialists drive lead-generation initiatives through diverse channels such as digital marketing, events, webinars, and email campaigns.

  1. Content Creation

Overseeing the development of engaging and relevant content, Marketing Specialists cater to both internal and external needs. This involves crafting social media posts, blog entries, newsletters, and other assets that resonate with the target audience.

  1. Digital Marketing

Creating and managing digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing. Marketing Specialists also monitor and analyse market trends and consumer behaviour, making data-driven decisions.

  1. Online Brand Presence

Taking charge of the company’s online presence across various social platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube ensuring a cohesive and impactful brand representation.

  1. Reporting

Utilising data and analytics to monitor and report on the performance of marketing campaigns, offering valuable insights to refine and enhance strategies.

  1. Event Management

Executing events, including conferences, trade shows, and online events.

Key skills and qualifications required.

To thrive in this role, candidates typically possess:

  • A Bachelor’s degree in marketing, communications, or a related field.
  • Three to five years of proven experience in marketing within the same industry.
  • Proficiency in digital marketing tools, eDMs/CRM.
  • Strong analytical skills with a focus on tracking and ROI analysis.
  • Social media strategy and execution across platforms such as Facebook, TikTok, Instagram, and LinkedIn.
  • Content creation and graphic design proficiency, often with tools like the Adobe Suite.
  • Effective communication and copywriting skills.
  • As the role gets more senior clients look for candidates who can not only execute but can plan marketing content.

Marketing Specialists also require softer skills such as adaptability, resilience, and a willingness to embrace change and transformation. With the evolution of digital marketing, having a creative and innovative mindset, coupled with a passion for staying up-to-date with industry trends, is crucial.

As marketing budgets tighten amid economic challenges, Marketing Specialists are encouraged to diversify their skill sets and be prepared to wear multiple hats.

Paths of Progression to Marketing Specialist

The career progression for Marketing Specialists often follows a trajectory from Marketing Coordinator to Marketing Executive, to Marketing Specialist. Depending on the organisation’s structure, the role can also be titled Marketing Advisor, Marketing and Communications Advisor, or Digital Specialist. The next step up is into a Marketing Management position.

It’s common for Marketing students to complete marketing contract work between breaks of study or a six-month internship as a part of their studies, usually with the job title Marketing Assistant.

Salary Guide

Salaries for Marketing Specialists in the three to five-year post-qualification range have seen an increase in recent years due to talent shortages. The range typically varies from $80,000 to $110,000 per annum, excluding benefits.

Recently we have seen salaries start to stabilise, but we are not seeing, or expecting them to move backwards.

To provide a practical perspective, here are some examples of Marketing Specialist roles recently filled by Hunter Campbell.

MinterEllisonRuddWatts: Marketing & Communications Advisor

Bell Gully: Marketing & Bid Advisor

Leader Products: Marketing Executive

Lewis Road Creamery: Digital & Content Specialist

Husqvarna: Digital Marketing Specialist

Giltrap: Data Marketing Specialist

Mondelez: Marketing Executive

James Crisp: Marketing Coordinator

Bachcare: Marketing Coordiantor 

The role of a Marketing Specialist is a dynamic and multifaceted one, demanding a blend of technical expertise, strategic thinking, and adaptability. As the industry continues to evolve, professionals in this space must stay agile and proactive to navigate the ever-changing landscape of marketing.

If you are looking to hire a Marketing Specialist, or looking for your next opportunity in this space, get in touch with Eloise to chat through these insights and available opportunities.

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