Head of Marketing

27 / 03 / 2024

  • Auckland
  • Permanent / Full Time
  • Marketing / Marketing Director / Chief Marketing Officer

Description

About the Company

Global Velocity Group (GVG) are a New Zealand brand solutions company that specialises in the custom, design, manufacture and supply of all types of clothing and accessories to large retail brands, corporates and schools throughout Australasia.  GVG started in 2006 but the team have many more years’ experience in garment design, manufacture, sourcing and distribution for many leading international brands. 

GVG 100% owns and operates its own manufacturing facility in China, enabling the team to deliver high quality products and faster delivery times.  The team have secured enduring relationships with quality suppliers throughout Asia and the USA who offer specialised fabrics, treatments, zips and accessories. 
In addition to working with well-known brands including Hunting & Fishing, Fonterra and Allied Security, GVG host a suite of in-house brands including Huntech, Divetech, VMG Clothing and Velocity Clothing. 

About the role
  
Reporting to the CEO, this role will have overall responsibility for the GVG marketing function, with the remit to drive the business and its brands, by providing strategic insights that will help to elevate and grow GVG. 

  • Lead and develop the marketing strategy and marketing plans, with a core focus on customer growth.
  • Create, implement and execute bespoke GVG marketing campaigns, including results tracking, reporting and analysis.
  • Collaborate with the executive team to uncover insights and strategies to develop and implement marketing and brand strategies for new and existing products, internally and externally.
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of annual marketing budget, profit/loss projections, expenditure spending and other financial considerations.
  • Undertake key marketing performance metrics and tracking tools to provide market insights, forecasts, competitive analyses, campaign results, and consumer trends.
  • Create and manage all digital marketing activity including all social media channels and websites.
  • Responsible for GVG’s eCommerce presence and capability.
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed and providing post event reports and analysis.
  • Prepare marketing activity reports and metrics for measuring success.

Key requirements

  • Bachelor’s degree in marketing, business or equivalent.
  • Minimum of 5- 7 years of experience in Senior Marketing roles (preferably from an apparel/retail background).
  • Excellent leadership, communication, and decision-making skills.
  • Experience with digital and print marketing, content and social media.
  • Ability to multi-task, set priorities and stay focused in a dynamic and changing environment.
  • Excellent communication and storytelling skills, with the ability to connect with diverse audience.

If you are an inspiring senior marketer, looking to join a progressive company in growth mode, please apply today or contact Erin Donkin at erind@huntercampbell.co.nz.

  • Overall accountability for the marketing function at GVG
  • Strategic role looking after multiple well-known and in-house brands
  • Lead a talented and collaborative team of four

Apply now