Content Specialist

17 / 05 / 2024

  • Auckland
  • Permanent / Full Time
  • Marketing / Social Media Manager


About the Company

Lewis Road Creamery is a boutique ultra-premium New Zealand dairy company producing a range of dairy products including varieties of white milk, flavoured milk, cream, ice cream, and butter. They pride themselves on making these premium, natural, and sustainable products available to everyone. Under Southern Pastures ownership, Lewis Road Creamery have a genuine pasture to plate story as a consistent challenger, through innovation and marketing, within the dairy landscape in New Zealand and abroad.

Southern Pastures is one of New Zealand’s largest dairy farming groups and is renowned locally and globally for its sustainability practices. It also owns New Zealand Grass Fed Products LP, a sister company to Lewis Road Creamery, that focuses on B2B business and is one of New Zealand’s largest dairy exporters.

About this role:
As the Content Specialist, you will a pivotal role in shaping the content and design of Lewis Road assets that help drive success for their brand, campaigns and products. Working closely with the key marketing leads, the role will help bring to life strategic marketing initiative by creating highly engaging content and design assets for NZ & global markets.
From time to time, you will also have the opportunity to work with the wider Southern Pastures marketing initiatives.

Key Responsibilities:

  • Work with the Head of NZ Marketing to deliver campaigns on ATL & BTL channels – OOH, social media, PR, Shopper Marketing, events and more.
  • Work closely with Group Marketing Director to produce content for global markets as and when needed, including the development of social media content, pamphlets, brochures, and other creative tasks specific to other markets.
  • Assist with the comprehensive content plans for LRC NZ aligned with brand objectives. This will include concepting, photography, writing, graphic design, or other creative tasks to support specific marketing campaigns and initiatives.
  • Work with Digital Content Specialist to plan and execute digital and social plan for Lewis Road Creamery.
  • Support Sales & Marketing function with creation of brand collateral to execute activity in market.
  • Support Digital & Content Specialist in maintenance the company website(s) by regularly updating content, including news, articles, product information, and other relevant information to ensure that the website remains current and engaging for visitors.
  • Support Southern Pastures and NZ Grass Fed with design projects on an ad hoc basis.

Key Requirements:

  • Bachelor’s degree in design and/or marketing or related field. Diploma in marketing and/or suitable experience in lieu of a Bachelor’s degree will also be considered
  • Three – four years in a content creation focused, preferably product and/or food related experience.
  • Excellent photography skills required.
  • Capability to apply creative and analytical thinking, as well as problem solve.
  • Ability to create videos particularly for social channels.
  • An excellent working knowledge of the Microsoft suite, and Adobe Suite – Illustrator & Photoshop.

Lewis Road offers a competitive salary, professional development opportunities, and a collaborative work environment that fosters innovation and growth. If this role sounds like it is of interest to you, apply now!

  • Play a pivotal role in shaping the content and design of Lewis Road assets.
  • Beautiful CBD offices with access to their famous chocolate whenever you desire!
  • Plenty of opportunity to expand within the group.

Apply now